Kim Kardashian lies in a coffin to help raise awareness about World AIDS Day and money for the Keep a Child Alive charity.
The reality star is just one of the many celebs participating in the Digital Life Sacrifice event, where stars will stop communicating via Twitter and Facebook until $1 million is donated.
“Kim sacrificed her digital life to give real life to millions of others affected by HIV/AIDS in Africa and India,” says the ad. “Visit BuyLife.org or text ‘KIM’ to ‘90999’ to buy her life now.”
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